Thursday, July 31, 2008

Bizarre memo from McCain camp about MET-RX, arugula


Apparently, this is arugula


From Politico, a memo sent out by McCain campaign manager Rick Davis attempts to paint Barack Obama as the ever-hated elitist.

Take a gander

Only a celebrity of Barack Obama's magnitude could attract 200,000 fans in Berlin who gathered for the mere opportunity to be in his presence. These are not supporters or even voters, but fans fawning over The One. Only celebrities like Barack Obama go to the gym three times a day, demand "MET-RX chocolate roasted-peanut protein bars and bottles of a hard-to-find organic brew -- Black Forest Berry Honest Tea" and worry about the price of arugula.


I'm really at a loss here. I don't understand the McCain strategy at all. I'm aware that knocking the other guy as "out of touch" with the average voter is a staple of politics, but is this the way you want to do it? The first two sentences read like someone who's just mad they're being styled on. I mean, shouldn't they be trying to downplay how popular Obama is, not admit they're jealous of it? As for the last sentence, "only celebrities go to the gym three times a day . . ." really? Mentioning his tea choice? Is that what we're doing now?

This from a guy who wears $520 loafers and is married to an heiress, of course.

Just once I'd like to see a campaign from either side stop trying to paint the other guy as an elitist who's out of touch with voters. Of course they're out of touch with average people, they're politicians. From the moment they step into public service, they're doing something fundamentally different than your average Joe in a cubicle or plant. Stop pretending otherwise.

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