John McCain has unveiled the first TV advertisement of the general election today. The ad is running in Michigan, Colorado, Minnesota, Pennsylvania, Ohio, Missouri, New Mexico, Nevada, Wisconsin, and West Virginia. With the exception of West Virginia and Ohio, all of these are states that either voted Democrat in 2004 (and Ohio was very close) or states where Barack Obama has been running strongly in.
Titled "Safe," the spot plays up McCain's military background. It's rather vague, as it does not discuss any specific McCain stances or ideas; just the fact that he has been to war and "hates war."
Judge for yourself.